Built with a belief: data should work for everyone.
We started SubSight because we saw a gap. The world's most powerful analytics tools were built for enterprises with armies of data scientists. Smaller organisations — the ones driving real innovation — were left behind. We are here to change that.
Smaller organisations deserve to be data-enabled in their day-to-day operations.
That is not a slogan — it is the reason we wake up in the morning. We have worked alongside too many talented teams making decisions without the data they deserved. We are here to fix it.
Passion for the underdog
SMEs are the backbone of every economy. We are genuinely passionate about giving them the same analytical firepower that only Fortune 500 companies used to have.
Action, not dashboards
SubSight designs every feature to produce a concrete next step — a decision, an alert, an action. Not a chart that sits unread.
People-first technology
Software should adapt to people, not the other way around. If it takes a PhD to use, we have failed. Simplicity is the goal.
Democratising insight
Becoming data-enabled should not require hiring a data team. We bring the team to you, wrapped in code and designed for your day-to-day operations.
The people behind SubSight

Nina Junehed
Nina has spent more than two decades helping global organizations leverage technology, data and analytics to improve performance and accelerate growth. With a background as a Group CIO, technology executive and business intelligence leader, and most recently working with Private Equity-backed companies, she has seen firsthand how difficult it can be to turn data into action. That experience inspired the vision behind SubSight.
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Martin Stjernlöf
Martin is the technical architect behind SubSight's predictive engine. With a background in data science and platform engineering, he is obsessed with making complex AI feel effortless. His mission is simple: build technology so intuitive that it disappears, leaving only better decisions in its wake.
LinkedInWant to meet us?
We would love to show you what we are building — and hear what your business needs.
